HISA / CURATED BY JOE FLEMING
Here in South Africa is a bespoke field brand curated by Joe Fleming, shaped by more than 14 years exploring Southern Africa.
After 12 years running Bonafide Moto Co, I wanted to return to what made it matter: friends, country and time on the road. HISA is not a public-tour business and it is not profit-first—just budget-friendly, invite-only adventures for friends and a small number of selected men, plus thoughtful consulting and field goods for the road ahead.
BESPOKE EXPERIENCES · ADVENTURE CONSULTING · FIELD GOODS
01 / PRIVATE EXPERIENCES
A real annual plan, shared with the right men: this is where Joe is going—are you keen to join? Each trip starts with friends and holds only two new guest places for considered applicants.
Explore experiences →02 / ADVENTURE CONSULTING
Use Joe’s field perspective to shape a more considered Southern Africa journey—its rhythm, route and the practical decisions that make the time away count.
Ask about consulting ↗03 / FIELD GOODS
Durable, quiet pieces for the road: the HISA cap, apparel and handmade field tools, made to keep the story close after the route ends.
Shop the range ↓HISA / A NOTE FROM JOE
For 12 years, Bonafide Moto Co was how I made a living. I built rides and adventures around the work; what stayed with me was the people who supported it, the miles, and the moments the road gave us.
Here in South Africa is how I want to give something back. These experiences are not open to the general public and they are not focused on profit. They are budget-friendly adventures for friends and a small number of selected men—put together for the fun of it, to back the right local people, and to share remarkable country in a way that still feels personal.
— JOE FLEMING
HERE IN SOUTH AFRICA
RANGE / 02 · THE OFFICIAL MARK
The Southern Africa silhouette with its diagonal band is the visual anchor of the Here in South Africa cap and range. It is a quiet, durable signature made to travel across every piece.
Explore the range →RANGE / 03 · FIELD STANDARD
Four considered pieces for the road: the cap, T-shirt, hoodie and handmade Field Knife.
RANGE / 04 · HANDMADE FIELD KNIFE
The Here in South Africa Field Knife is the fourth piece in the launch range: an individually handmade companion for responsible camp and road tasks with black Kal-Gard steel, OD-green G10 and a custom Kydex sheath.
See the Field Knife →THE FIELD JOURNAL
It began with a shared love for South Africa—the routes that pull you off schedule, the people who make a place feel familiar, and the things you bring back with you.
Follow the story, wear the range, take the long way.
Join the journal ↘